Users who cannot find key features
When navigation is unclear, people miss features, call support or give up, even though the software can technically do what they need.
SERVICES / DESIGN
UI/UX Design for Websites, Apps and Software Products
Good design makes software easier to learn, quicker to use and less likely to produce mistakes. RDS Innovations plans and designs the experience of websites, web applications and mobile apps, starting with how people actually work and ending with clear Figma files developers can build from. We work on new products and on redesigns of existing ones.
- User research summary
- User flows and information architecture
- Wireframes
- Clickable Figma prototypes
IN PLAIN LANGUAGE
UI/UX Design, explained simply.
UX, or user experience, is about structure and flow: what a person is trying to do, the steps they take, the information they need at each step and where they might get confused. UI, or user interface, is how each screen looks and behaves: layout, typography, colors, buttons, form fields and feedback messages. Both matter. An attractive screen inside a confusing flow still frustrates people.
We start by understanding the users. That can mean short interviews, reading support tickets and analytics, watching staff use the current system or studying comparable products. From there we map user flows, sketch wireframes focused on content and hierarchy, and build clickable prototypes in Figma that you can test before any code is written. Changing a prototype costs far less than changing a finished product.
Once the structure is agreed, we design the visual interface and a set of reusable components, such as buttons, inputs, tables, cards and dialogs, along with their states. For larger products we document these in a design system so new screens stay consistent and developers build faster. We also apply accessibility basics: readable contrast, sensible text sizes, visible focus states and proper labels on form fields.
Our designer works closely with our frontend and full-stack engineers, so designs stay realistic to build. Handoff includes organized Figma files, specifications for spacing and responsive behavior, exported assets and notes on interactions and edge cases. We can also design for your in-house or external development team.
PROBLEMS IT SOLVES
Why businesses invest in it.
Long, error-prone forms
Forms that ask for everything at once, use unclear labels or show vague errors lead to abandoned sign-ups, incorrect data and frustrated staff.
A product that grew inconsistent over time
Screens added by different people at different times look and behave differently, which makes the product feel unreliable and harder to learn.
Development rework from unclear requirements
Building without agreed flows and screens often means features are rebuilt once stakeholders finally see them working.
A dated interface hurting credibility
An old-looking product can make prospects doubt a capable business and makes sales demos harder than they need to be.
A poor experience on phones
Interfaces designed only for desktop become cramped and hard to tap on phones, where many users now do their work.
IS IT RIGHT FOR YOU?
Who needs it, and when.
Who it is for
- Founders who need a product designed and prototyped before development or fundraising
- Businesses redesigning a website, portal or app that users find difficult
- Product and engineering teams that need a design system to keep a growing product consistent
- Organizations commissioning software that want staff to validate screens before committing to a build
When it is the right time
- You are starting a new product and need clear flows and screens before development
- Support requests, drop-offs or complaints point to usability problems
- Your product has grown and its screens have become inconsistent
- You are rebranding and the interface needs to reflect the new identity
- Developers are waiting on design decisions or rebuilding screens after each review
WHAT'S INCLUDED
Features, deliverables and capabilities.
Scope is agreed in writing for every project. These are the building blocks we typically plan with you.
User research summary
Findings from interviews, analytics, support data or observation, summarized as user goals, pain points and opportunities.
User flows and information architecture
Diagrams of the steps users take for key tasks, plus the navigation structure and how content is grouped across the product.
Wireframes
Low-detail layouts of key screens that settle content, hierarchy and functionality before any visual styling.
Clickable Figma prototypes
Interactive prototypes of the main journeys that stakeholders and test users can click through on a laptop or phone.
UI design
Final visual designs for all agreed screens and their loading, empty, error and success states, for mobile and desktop where relevant.
Design system
A Figma library of reusable components, color and typography styles, spacing rules and usage guidelines.
Usability review
An expert review or task-based testing of an existing product, with a prioritized list of issues and recommended fixes.
Developer handoff
Organized Figma files with specifications, responsive behavior notes, exported icons and images, and walkthroughs with the development team.
USE CASES
How businesses use it.
Representative examples of the work, described generically. They are not client case studies.
Redesigning a patient booking flow
A clinic's online booking takes too many steps, so we reduce it to choosing a doctor, picking a slot and confirming with a phone OTP, then test the prototype with front-desk staff.
Designing a SaaS workspace from scratch
For a new B2B product, we map the onboarding journey, design the main workspace, settings and billing screens, and create a component library for future features.
Usability review of a field staff app
We watch field staff use an existing app outdoors, identify confusing steps and small touch targets, and redesign the most-used screens for one-handed use in bright light.
Admin panel cleanup
An internal tool with crowded tables and inconsistent buttons is reorganized with clear navigation, saved filters, bulk actions and a consistent set of components.
Checkout redesign for an online store
We review checkout analytics, remove unnecessary fields, show delivery charges earlier and design clearer payment error messages for mobile shoppers.
DELIVERY PROCESS
How we deliver it.
Decisions stay visible, important workflows are validated early, and delivery is shaped around the agreed scope.
- 01
Discover
We learn your business goals, users, constraints and existing data, and agree on the problems the design needs to solve.
- 02
Research
We talk to users or staff, review analytics and support logs, and study comparable products to understand expectations.
- 03
Structure
We map user flows and information architecture, then create wireframes for key screens and review them with you.
- 04
Prototype and test
We build clickable prototypes in Figma, test the main tasks with a few users and refine based on what we observe.
- 05
Visual design
We design the final interface and components, applying your brand and accessibility basics across screen sizes.
- 06
Handoff and build support
We prepare developer-ready files, walk the team through them and answer questions during development so the build stays true to the design.
DECISION GUIDE
Usability review, redesign or full product design?
The right design engagement depends on whether you already have a product and how deep its problems go.
Usability review
Best for: Existing products with specific complaints or known drop-off points.
A focused review of key journeys with prioritized issues and recommended fixes your team can implement. It is a practical first step when you are unsure how much needs to change.
Targeted redesign
Best for: Products whose core structure works but whose main screens or visuals are dated or confusing.
We redesign the most-used journeys and introduce consistent components, often in stages, so improvements reach users without a full rebuild.
New product design
Best for: New products, or products being rebuilt from the ground up.
End-to-end work from research and flows through prototypes, visual design and a design system, ready for development to begin.
Benefits, technologies and integrations
BENEFITS
- Fewer usability problems reaching development and production
- Clear, agreed screens that reduce rework and scope confusion
- A consistent product that is easier to learn and maintain
- Higher task completion on mobile and desktop
- Quicker development through reusable components
- A product that looks credible to customers and investors
TECHNOLOGIES WE USE
FigmaHTML5CSS3Tailwind CSSReactNext.jsFlutterGoogle Analytics 4
INTEGRATIONS & CUSTOMIZATION
- Your brand guidelines, logos and existing visual assets
- Google Analytics 4 data to locate drop-off points in key journeys
- Design tokens for color, type and spacing that map to Tailwind CSS or Flutter themes
- Component libraries aligned with your frontend framework
- Shared prototype links for stakeholder review and comments
- Layouts planned for longer text when content is translated into other languages
PLANNING
Considerations, cost and timeline.
Limitations & implementation considerations
- Research needs access to real users or staff. Without it, design relies more on assumptions and expert judgment, and we will say so clearly.
- Design moves at the pace of feedback. Name one decision-maker, because input from many people without a final owner slows progress.
- Accessibility basics improve usability for everyone, but a formal accessibility audit against a specific standard is a separate piece of work.
- A redesign may need development changes beyond visual updates, especially when the underlying flow or data structure changes.
What affects cost
- Number of user journeys and unique screens
- Depth of user research and number of usability test sessions
- Whether a design system or component library is required
- Platforms covered, such as web, Android and iOS
- Redesign of an existing product versus design of a new one
- Level of design support needed during development
Typical timeline
A focused prototype for a new product or a single journey typically takes a few weeks. Full product design with research, a design system and multiple platforms usually runs over one to a few months, depending on scope.
INDUSTRY APPLICATIONS
Where it is commonly used.
FAQ
Questions about ui/ux.
What is the difference between UI and UX design?
UX design covers how a product works: the steps, structure and flow that help people complete tasks. UI design covers how each screen looks and responds, including layout, typography and controls. We do both together so the flow and the visuals support each other.
Do you only design, or can you also build?
Both. Our UI/UX designer works alongside our frontend and full-stack engineers, so we can take a design all the way through development. We can also hand Figma files to your own developers.
Why pay for a prototype before development?
A clickable prototype lets you and your users try the product before code is written. Problems found at this stage are much cheaper to fix, and developers get a clear target to build toward.
Can you redesign our app without rebuilding it?
Often, yes. Visual and layout improvements can usually be applied to the existing code. If the flow or data structure needs to change, some development work will follow, and we identify that early.
Do your designs consider accessibility?
Yes. We apply basics such as sufficient color contrast, readable text sizes, clear labels, visible focus states and adequate touch targets. A formal audit against a specific accessibility standard can be scoped separately if you need one.
Will we receive the Figma files?
Yes. Design files are shared with your team and organized by flow and component, so future designers and developers can continue the work.
LEARN MORE
Guides and articles.
NEXT STEP
Let's discuss your ui/ux project.
Tell us what you are trying to build, fix or improve. We will reply with questions, a suggested approach and a realistic estimate.